If you’re responsible for marketing a business, you know that social media is one of your most powerful tools. It allows you to connect with customers, provide them with information about your company, and build relationships that can have a direct impact on sales, customer retention, and brand reputation – all of which are extremely important to your success.
But as social media continues to evolve, the ways you use it for marketing need to change too – and that can be a lot easier said than done when the Internet seems to change in the blink of an eye.
Almost three quarters of adults with Internet access also have at least one social media account, and 52% of online adults use two or more. This means that not only do your current and potential customers probably use some form of social media, but it’s also pretty likely that they’re on multiple sites.
Facebook is currently the largest social media site in the world with Instagram following as one of the fastest growing social networking platforms. After those two, there are many others such as Youtube, Pinterest, Twitter, LinkedIn, Snapchat, etc.
More and more companies each year integrate social media into their business strategies. But if you’re on the fence about investing in social media, this is good news – simply integrating it into your business’s overall marketing strategy could put you ahead of 74% of your competitors.
Social media is a part of most consumers’ daily lives, and from the looks of it, that isn’t changing any time soon. As a marketer, that means that utilizing it as a tool isn’t really optional anymore – it’s absolutely necessary.