The Next Step for New Businesses

After getting used to the business world as a new company; it is now time to add on those even more affective ways of advertising to grow your business for the future.

Rapid growth doesn't happen over night, but there are several steps you must take to keep your business moving forward. Here are some tips to consider.

-Vehicle Wraps

Vehicle wraps are a great way to promote your brand, especially if your target audience is near your business location. Studies show that 95% of Americans have been reached by vehicle wrapping advertisements. Customized vehicle wraps can reach pedestrians, drivers and passengers, and one car wrap can be seen approximately 30,000 to 80,000 times throughout the day. This is great for increasing your brand recognition. The cost of vinyl wraps depends on the size of the vehicle you wish to cover. You can wrap cars of any size. The average cost typically ranges from $1,500 to $3,000, which includes graphic design, printing, and professional installation. In turn vehicle wraps are very cost efficient because they last YEARS. Something to consider in the future is a vehicle fleet. Matching car wraps will allow you to increase the reach of your marketing efforts and give your company a more cohesive and professional look.

-Window Graphics

Window graphics are a great product to help your business take advantage of underutilized space and create lots of impressions. The perfect canvas for marketing your products and services, custom window graphics can be used indoor or outdoor for production information and overall branding efforts. The best usage of window graphics is to brand your windows, making your storefront instantly recognizable. A recognizable storefront is one of the first keys to success—you want patrons to know exactly what you do and what they can expect when they enter your front door! Both static cling and vinyl adhesive window graphics provide branding opportunities—static cling is an excellent option for temporary promotions, while vinyl adhesive has staying power for long-term campaigns. Cut vinyl lettering, to post your store name, store hours, or logo, is another branding option for glass windows and doors.

-Wall/Floor Graphics

High profile or not, the office you work in can be uniquely awesome as well—all that's needed are some vinyl wall and floor graphics. You want to get your buyer in the buying mood. When you meet with a client, you want to deliver the best experience possible. It’s not just about the words you say, or the dollars and cents you can make or save them. It's about how you make them feel! Immersing your potential buyers in your work environment that has some creative, joy-inducing, or cleverly-branded graphics can positively impact their mind-set, getting you off to a promising start.

-Online Advertising

Social media can be a great way for small business owners to connect with prospects and customers. Done right, it can make sales skyrocket. Social media is personal. It's your personal brand first, and your job or business second. You need to convey your persona. Get above the noise. Be different. You don't need to do anything crazy, but in a world of social media noise you need to stand out and be remembered. Find out what platforms your target customers spend their time online and go from there. The most commonly used are Facebook, Instagram, and Twitter.

-Partner with other companies (schools, community organizations)

When it comes to small businesses and the communities that create them, there really is a mutually beneficial relationship; small businesses can give back to their communities, and communities can, in turn, help support those small business owners. To increase the value of this mutually beneficial arrangement try to attend already existing local events. This is a great way to gain brand exposure and become more involved in the community. As a small business owner, you might be saddled with a heavy workload, but you can always find time to volunteer for a local charity or organization. You can either volunteer by yourself or get your entire organization involved, asking your employees and team members to come out with you for a special event. Volunteering has a number of benefits—first and foremost, you’ll be helping a good cause in your community, which is its own reward. Second, you’ll get positive brand exposure, and finally, you’ll have the opportunity to meet new people in the community.

-Email Advertising

Email marketing matters to small businesses and is capable of launching you ahead of your competitors. It can open up new markets, bring in new customer bases, and help build strong, long-term customer relationships. With email marketing, you can deliver engaging newsletter content directly to your customer base. Your customers like to know that you’re thinking about them. They want to be made aware of the latest that’s happening in your business.

We hope these extra tips help make your business flourish! Core Prints can help with your vehicle/wall/window wraps, and other printing needs! Check back in the future for more helpful tips.

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